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ArrowzStraight to the Point! Integrating the most advanced designs with the finest materials including Fuji components and performance focused full graphite blanks; Arrowz is equal parts precision, poise, and power.
HardzThe Atomic Hardz are all quality tested lures for all different situations
LinezAtomic Linez are a Japanese made fishing line range covering braid, leader and spinning fluorocarbon line.
PlazosThe Atomic Plazos have been field tested for over 12 months to get them perfect for everyday fishing scenarios
RealbaitzAtomic Real Baitz are a new innovation from the Atomic stable. They are designed around popular Australian bait species such as mullet, pilchards, whiting and herring.
SeekerzThe Atomic Seekerz jig heads are built on ultra sharp Gamakatsu hooks. The range comprises Standard and Heavy Wire, Hidden Weight and XOS
Semi-HardzThe Atomic Semi-Hardz are a new soft bodied lure that fish find irresistble
TrickBitzCustomize your existing lure or paint a new one. Trick-Bitz have everything you need!